Profi

I worked on designing the core product experience for Profi, an AI-first tool that builds interactive websites through chat. The challenge was to make website creation feel simple and conversational while still giving users meaningful control over the outcome. I mapped the key workflows across the homepage, website viewer, and chat-based editing environment, shaping how users move from an idea to a live site. The interface was designed to balance automation with clarity, allowing the AI to do most of the heavy lifting while keeping users oriented and in control. Alongside the product flows, I helped structure the system so new features could be layered in as the platform evolved.