I translated the strategic idea into a visual identity that brings the campaign’s message into a clear, practical system. The design centres around a badge that can adapt across formats, sizes, and platforms without losing its presence. It draws from familiar Colorado cues but pushes them into something more distinctive and expressive. The work was designed to function both as a rallying symbol for supporters and as a reliable toolkit for the campaign team. In practice, this meant building something that is simple to deploy, recognisable at a glance, and consistent wherever it appears.