Giftr

For Giftr, I designed a brand identity that reflects the platform’s core idea: bringing warmth and intention back into internet culture. The challenge was to stand apart from typical crypto aesthetics while still feeling native to the space. I developed a system inspired by everyday gestures of care — notes, small surprises, and ephemera that carry emotional weight. This approach helped the brand feel warm and personal in a category often defined by speculation and noise. It positions Giftr as a platform that values attention and meaning over pure engagement.