Creating a dashboard that evolves with the user
Role
Design Lead
Team
Shivanshi Tyagi, Harshali Paralikar
Year
2022
Company
Graphy
Deliverables
Concept, UI/UX design, prototype
Industry
Creator economy
Overview
As the creator economy continued to evolve, Graphy adapted and expanded its offerings to include paid webinars, communities, and memberships. I foresaw that this increased complexity would frustrate creators attempting to manage multiple business channels. Our goal was to consolidate these functionalities into a unified dashboard.
We also changed our subscription model at the time, and had begun to offer a 14-day free trial. The dashboard needed to accommodate this update.
The problem
Creators needed a macro-level view into their business
Creators had no overview of their business, and needed to enter each section from the navbar to view or perform any action.
Creators needed quick access to frequent flows
Some actions in creators' workflow occur frequently, but were hidden under 5+ clicks. This made moving from section to section also tedious.
Graphy needed to communicate with creators
We also lacked a space to communicate with our users, often resorting to emails or even calls to notify them about new features and updates.
Graphy needed to nudge creators to upgrade to a paid plan
We needed to navigate what the new 14-day trial meant, and allow creators to easily upgrade their plan.
A dashboard that grows and changes with the creator
Starting from the onboarding process and extending through the user's journey on Graphy, the dashboard functioned as both a guide and an executive assistant. The dashboard's design provided users with essential statistics, next steps, and preemptively addressed frequently asked questions. It transformed over time and in response to user actions, displaying pertinent statistics, growth opportunities, and knowledge base articles. It also provided reliable entry points for recurring actions.
To make the dashboard malleable, I designed a modular system of 'cards' with various properties. These cards were strategically positioned and timed based on user decisions and actions.
New users would see various nudges of different priorities, helping them get started with Graphy swiftly.
Outcome
The result of this approach was a dashboard that significantly improved the user experience and streamlined various processes. Within the first week of its launch, the new dashboard achieved remarkable time savings for users:
The time to publish a website was reduced to 2 minutes from 20 minutes.
Launching an online school now took just 1 day, down from 2 weeks.