After two years in the industry, Dezerv embarked on a strategic shift that would redefine its identity.

Dezerv made a decisive move to focus its efforts on a niche yet profoundly significant segment – high net worth individuals. At the core of Dezerv's philosophy is the belief in the creation of enduring wealth through prudent investment strategies, specifically centered around mutual funds.

We harnessed this fundamental principle to craft a narrative that is both compelling and profound. The essence of this new approach is distilled into the succinct yet powerful tagline – "For the Ones Who've Made It."

For the ones who've made it.

It encapsulates the essence of an elite and bespoke brand experience that Dezerv is dedicated to delivering. It celebrates the accomplishments of high net worth individuals who have achieved substantial milestones in their journey and are now seeking a partner who understands the intricacies of preserving and nurturing their wealth. This new strategy positions Dezerv as more than just a wealth management platform; it positions them as a companion on their clients' continuing journey towards prosperity.

The visual identity we crafted for Dezerv mirrors their ethos – sleek, sophisticated, and tailored. A refined colour palette, elegant typography, and meticulous attention to detail all contribute to a visual language that resonates with the discerning sensibilities of high net worth individuals.

The result is a comprehensive brand identity and strategy that not only speaks to Dezerv's expertise but also exudes an air of exclusivity and distinction. It is a testament to Dezerv's commitment to evolve and adapt to the ever-changing landscape of wealth management, while holding true to their core principles of long-term wealth building through astute investment in mutual funds.

As of August 2023, this rebrand is yet to launch. This project was done in collaboration with Sneha Sankar.