Bloom Beyond


Bloom Beyond

Bloom Beyond Mental Wellness Center is bringing life-altering developmental therapy for children and adults to Dubai


Brand Positioning

Brand Identity



I coined the name and crafted the brand identity for Bloom Beyond, a therapy and mental wellness centre in Dubai that aims to bring life-altering developmental therapy for individuals with special needs

The identity is inspired by the foundational work they do for people, represented by a bold but playful floret. The palette extends to house an array of secondary colours. This helps the brand language bounce between playful and mature to speak to their two target audiences — children under the age of 10 and their parents. The identity also influences their office spaces and therapy rooms, built with custom furniture and tools.

Having a cohesive identity across social media, landing page and the centre has helped establish Bloom Beyond as a legitimate resource for clients.